Is Making Broadcasting and Media ‘Green’ Possible?

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For any business today, sustainability is an unavoidable topic. Finding ways to form a more sustainable future and minimizing any negative environmental impact is not any longer a sideline interest; it’s now a key priority for companies worldwide. A corporation that doesn’t have any variety of strategies for a sustainable future as a part of their business will presumably lose go into the long run.

While it has its fair proportion of environmental impact, this is certainly true for the broadcasting and media industry. One hour of television has been said to supply up to 13.6 metric plenty of greenhouse gas, which equals the number of energy required to run three homes for a year. It seems the broadcasting (including 스포츠중계 or sports broadcasting), media, and industry will still impact the environment by filling up data centers with endless racks of knowledge, with operations steadily entering into cloud-based solutions, and consumers increasingly streaming content. One recent study suggests that data centers will produce 3.2 % of the world’s carbon emissions by 2025. The broadcasting industry is additionally a traveling tribe, flying back and forth to trade shows, servicing global customers, and securing new contracts everywhere on the planet.

With all this environmental impact, one might ask the question – can we as an industry move to create a difference? The straightforward answer must be a powerful yes! it’ll, of course, take a collective effort with everyone pitching in – broadcasters, production houses, content creators and owners, technology companies, and repair providers must all play their part. Some good progress has been made through initiatives like the BAFTA Albert Consortium, the BBC’s Greener Broadcasting strategy and therefore the DPP’s Committed to Sustainability to call some, but there’s still lots to be done.

At Red Bee, we’ve taken the position that a mindset around sustainability has to be built into day-to-day operations and ultimately be a key consider business decisions – this fashion, we’ll be ready to make a true impact in any respect levels of the corporate. Green Bee may be a part of an overall environmental management system (EMS) and it offers a platform for Red Bee’s teams across the full organization to search out ways to become more sustainable in their work, with representatives all told Red Bee offices around the world.


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Measurable targets are set so as for us to trace, review and improve environmental impact. These targets include reducing energy consumption, waste production, and traveling, continuously introducing and implementing new environmental initiatives all told offices, increasing green commuting, increasing use of renewable energy, sponsoring green charities, and collaborating with customers and partners to seek out new ways to form operations more sustainable. Last but not least, we also aim to broaden the horizons of staff and make sure the effects of a sustainable mindset reach beyond the workplace – including encouraging activities like cycling to figure or having plastic-free weeks. Consumers everywhere on the planet are in a position to form a tangible change through their behavior and power in numbers. This is often something that we and everyone other companies within the media industry have to leverage by encouraging employees to measure more sustainably.

Examples of Green Bee’s achievements in 2019 range from a major reduction in company travel to abolishing the employment of plastic cups all told offices. Recently we introduced the employment of renewable energy in the Global Media Gateway data center in Hilversum, a European country. Where the industry average was 2/5, we are happy to be making tangible progress and that we believe the Green Bee initiative was a determiner in Red Bee being awarded a 4/5 score within the DPP’s Committed to Sustainability Program.

There is still extended thanks to going and cooperation is going to be key to solving the sustainability issues in the industry. Initiatives, like Committed to Sustainability, offer a very important standard to figure towards, and that we also will make progress through dialogue with partners, clients, and competitors, sharing insights and best practices for becoming more sustainable. We are reaching to do lots more of this during 2020 and that we welcome any style of cooperation. As of June 2020, Red Bee is additionally a partner of the DPP Committed to Sustainability Program, supporting initiatives and activities aimed towards increasing sustainability within the global media industry.

We firmly believe that we have a requirement to colleagues, customers, and therefore the planet to try and do whatever we will to market sustainable working practices in the industry. Green Bee has given us the chance to involve people across global operations in attempts to try and do better. The company-wide feedback has exceeded expectations and all told corners of the globe, from Europe to the US, the center East, and the Asia Pacific, we’ve been met with nothing but enthusiasm and energy. We all know that, in the end, everybody wins if we work together to scale back environmental impact.