Businesses in Spain today move in a digitally enhanced world, making the services of an empresa de marketing sp a valuable and essential component and strategy. However, a successful business venture in Spain is more complex because there are trade offs to consider. A digital marketing campaign in the country must have a deep understanding of the culture and requirements of various markets. Digital marketing services here are broad and applicable in multi media forms, from print to TV advertising and various Internet spaces including social media sites.
Spain’s Global Competitiveness Makes It Attractive to Foreign Investors
According to the latest Global Competitiveness Index (GCI) furnished by the World Economic Forum, Spain highly ranks in the 23rd spot for competitiveness over 140 nations. The country’s economic growth is mostly driven by the services industry, since manufacturers have been experiencing serious contractions in production volumes, caused by the still ongoing price inflation crisis.
Inasmuch as the country has a strong international presence, it’s essential for Spain’s Internet-connected businesses to have representatives and employees who speak and can process work in English.
On the other hand, international digital marketers find it interesting that Spanish is currently the fastest-growing language worldwide. This denotes that many foreign businesses are likewise interested in becoming active participants in Spain’s business scene.
Spain is Highly Competitive But Focused on Eco-Friendly and Sustainable Practices
While Spain is teeming with stunning beaches, alluring natural resources and spirited cities, the nation as a whole, is more focused on preserving its culture, its land and diverse wildlife. Actually, Spain is not only ranked as fairly competitive, but is also reputed for having companies that rate high in terms of Environmental, Social and Governance (ESG) behaviors and characteristics. The ESG ratings of Spanish companies have placed the country in the 12th position, as one of the most eco-friendly and socially responsible nations on a global scale.
The recognition makes the country an attractive site for businesses looking to establish environmentally and socially responsible businesses; but must be willing to be compliant with the Spanish government’s sustainability directives.
The good news is that Spain is home to 53 UNESCO-protected Biosphere Reserves, which refer to places that offer learning spaces for sustainable development, especially in the development of digital technologies. Here, sustainability must take into consideration the amount and efficiency of energy used, the sustainable methods of producing electronic devices and their subsequent disposal that must include elimination of electronic wastes.
Overview of the Concept of Sustainable Digital Marketing in Spain
In Spain, aside from cost efficiency and waste elimination, sustainable digital marketing strategies must also promote a fair digital economy. The latter refers to the responsible and ethical utilization of IT services and data when marketing products and services by way of eCommerce platforms, smartphone apps, online banking and other widely accepted digital payment methods.